Bullets or Cannonballs?

Two ways to build. Pick the one that fits your stage. Imagine you're out at sea. Another ship approaches. You can fire small bullets to test your aim, or load a giant cannonball for one big shot. Smart captains start with bullets. You fire, adjust, learn. Once you've locked the target, then you fire the cannonball. That's how we think about building products. At Hapy, pricing isn't about hours or tickets. It's about how much leadership your product needs right now.

Bullets Mode

Led by: Senior Builder (Product Engineer / Designer)

$3,999/month

When to choose Bullets

You're early or validating
You want speed over ceremony
You're still learning what should be built
You want to limit risk and spend

How Bullets work

Bullets mode is about controlled experiments. A senior builder executes quickly, ships iteratively, and helps you learn without overcommitting.

What you get

A dedicated Senior Builder owning execution
Design + core development focused on MVP
Light CTO supervision for technical correctness
Weekly alignment & delivery updates
Progress dashboards and shared backlog
10% off addons
Pause anytime or scale into Cannonballs

Outcome: Clarity, momentum, and validation — without burning capital.

Fire Your Bullets

Most founders switch here

Cannonballs Mode

Led by: Product Manager + Dedicated Team

Starting from $5,999/month

When to choose Cannonballs

You have proof, traction, or urgency
You're confident in the direction
You want predictable execution
You're ready to push hard into the market

How Cannonballs work

Cannonballs mode means you stop experimenting and start executing with force. A Product Manager takes full ownership: aligning design, engineering, and stakeholders around outcomes.

What you get

Dedicated Product Manager as your operator
Handpicked design & engineering team
Clear roadmap, milestones, and priorities
Weekly reporting and delivery dashboards
Optional CTO or Senior Designer oversight
Regular feature launches and iteration
30% off add-ons
Pause or adjust anytime

Outcome: Faster launches, cleaner execution, and real market momentum.

Launch Your Cannonball

When it comes to the results, we are very sure that they are one of the best partners. We have worked with them for a long time and have achieved many client-milestones with their team.

Twila Kate McDonald

Founder, TwoWayDigital Ireland

Upgrade the Mode, Not the Project. Most teams start with Bullets and graduate into Cannonballs once the signal is clear.

Still unsure. Take this quiz!

Who should lead your product? Answer a few quick questions to see whether you should start with Bullets or load the Cannonball.

Question 1 of 5

Question 1 — Product Clarity

How clear is your product today?

While some agencies make product development a puzzle, we keep it simple and provide everything you need to thrive — no unnecessary fuss.

Personalised Onboarding

We guide you through onboarding with a friendly tour of our practices and a chat about our work ethics. It's that simple.

01

Dedicated Team

Collaborate closely with our team of experienced professionals, gaining the essential insights you need to succeed.

02

Realtime Updates

Stay informed with real-time updates, know what we're doing and where we are heading.

03

Complete timezone coverage

We operate around the clock, ensuring support and availability in every timezone.

04

Support of multiple projects

Get stuff done for more than one projects simultaneously.

05

Pause Anytime

Pause your subscription when you need a break, and resume whenever you're ready.

06

Submit, approve & revise tasks

Easily submit, approve, and revise tasks with our user-friendly system, ensuring smooth workflow and collaboration.

07

Regular Reporting

See the needle moving with consistent reporting, ensuring transparency and accountability throughout the process.

08

Explore Add-ons

Supercharge your team by getting add-ons like digital marketing, content creation etc. all under one roof.

09

We are a best fit if you know these 4 things

freelancers are lazy, and agencies often come across as cunning

You're tired of freelancers not putting in enough effort and agencies always trying to be too clever. It's frustrating!

creating and scaling a startup is not a one-off task, you need to pivot everyday

Building a product isn't just a one-time thing. You've got to change things up every day to stay in the game. You gotta stay flexible and roll with the punches. That's how you stay ahead and make it big.

you don't have to handle iterative tasks yourself when you can delegate them

Delegating tasks frees up your time to focus on what really matters. By trusting others with these routine jobs, you can streamline your workflow, increase efficiency, and achieve more in less time.

you dislike limitations and prefer to keep things simple and fast

You don't like being held back. You prefer things easy and quick. Keeping stuff simple helps you get things done fast without any hassle. That's your style -- straightforward and speedy.